Roanoke Metro

The city of Roanoke’s 27,854 African Americans represent 28.8% of the city’s total population of 96,714, while the metro area’s 36,471 African Americans represent 12.2% of its 298,694 residents. The city is the center of one of Virginia's largest metropolitan regions, and a hub of transportation, finance, and industry for the southwestern part of the state. The metro area’s African Americans have purchasing power of $1 billion annually and own approximately 8.5% of the businesses in Roanoke.

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